Every business now a days is seeking the ways to grow bigger and bigger, how much bigger? No limit for it. Not for all type of businesses, but for most of them number of customers or users are the key to success or failure. Like, if you have a super store with very limited customer base, there will be more chance that you will close the store soon, as it will become difficult for you to manage the store's monthly expense.
In our fast moving world, people now prefer to have their needs to be fulfilled by sitting on a sofa and watching their favorite movie. So for that they search the internet and make requests according to their needs.
If you are running a small cafe and you really think you are making things more delicious than anyone else in the town in the same business, why you don't create your online presence and make that presence available at least to the customers in your area? For online presence you can read our full article, why you need a website? And let your business be discovered to people in search for you, to let your business grow.
To get your website discovered to millions of people, you will need to make great efforts for it. Search engine optimization (SEO) is very common term being used, that is the most effective way to redirect genuine customers to your website. People mostly search on different search engines like Google, Bing etc and majority people just click on any one of the first 10 results.
Here we are listing down some of main areas for SEO that one must follow to get a chance to appear on top results in search engines.
Difference between white hat & black hat SEO techniques
White hat SEO techniques
Be very clear, SEO is not an overnight job as to see the desired results; it can take couple of months to see the things in action. And also as a recommendation, it should always be done continuously in a long run, to sustain a good position. Before jumping into the sea of SEO, it is highly important to distinguish between white and black hat SEO.
White hat SEO is a technique in which the links created for you are not artificial and the person follow all search engine rules. Your website's content is the king and so content should always be written by targeting humans first not the search bots. Your content should be well written with good selection of keywords within the content, will always direct you towards white hat SEO.
Black hat SEO techniques
While on the other hand, black hat SEO is totally opposite to what is recommended. This technique is mainly focused on the loopholes in search engine algorithms and surely that work but for an extremely little time. Purchasing back links, keywords stuffing, hidden textual elements and spamming through blogs are some of the common things used to boost a website appearance in search engines, but its life is not more than the life of a water bubble. This technique will never be long lasting and because of great improvements in search algorithms, it will be more likely that a particular website with this technique will soon get black listed.
Where you should start?
If you don't have a website, get one. You can have some details about our web design and web development services. And if you already have a website, then things have already started. Get your website indexed to popular search engines like Google, Bing and Yahoo.
When you have a newly created website, you have to manually submit your website to respective search engines via their individual webmaster portals, so that search engine bots can crawl your website and keep the information about your website in their records. But that's just not enough; remember it's just the starting step.
Follow the latest 2015 SEO trends
Now search bots prefer few latest concepts for the overall structure of your website. For well optimized website, one should follow latest website design trends, which on top includes responsive website designs.
Research about your relative keywords
You will first need to do a detailed analysis about the keywords that should be focused for your website according to the services / information you are going to provide to your visitors. There are many tools present online that can help you out in doing that research.
In simple words, keywords analysis is a way to check / judge the amount of traffic against a word or phrase that is searched on different search engines according to any specific area or region. To start with, it is more effective that you choose the keywords with 3 to 5 words and with time the keyword phrase is shorten according to requirements.
Listing down your competitors
One of the key to success for your business is to have knowledge about your competitor(s) in the same business. It can be little difficult to analyze who is actually your competitor in real world, but not in the case of online presence. It is pretty simple, just type in the keyword phrase that you are going to use for your website in Google and see the results. Just pick the first 10 results and consider them as your competitors according to the online business presence.
You are not done here, still you will have to analyze the results found in detail, to actually think about the way you should adopt to bring your website somewhere in between these results. It will be surely not that much easy, as you might be thinking as it will still require you couple of months of continuous efforts to bring your website in top results in different search engines.
Creating unique and optimized website content
Sometimes it becomes a hectic job to write content for your website. Considering a good and white hat SEO technique, do not try to copy or use the same text that you find on your competitor's website. Think about creating a unique content relevant to your keywords.
You should always try to write the content that is understandable for both humans and search bots. It might be little difficult for a person in start, but as you will get used to it, it will not remain a difficult job. For your ease, you can also hire any professional content writer to do this job for you.
For optimizing your website content, you should always try to add the respective targeted keywords within your content. Do not try to blatantly add keywords in your content and do not over emphasize the keyword within the textual content. Your content should always look like written in simple natural way.
On-page and Off-page keywords optimization
There two different types of techniques used to optimize your content or keywords, On-page and Off-page. Let's try to look each type a bit closer.
As it is clear from its name, there is something that needs to be done on the page itself. Let's consider you are done writing content of the page, now how you can do On-page optimization.
Every web page that you see always has Meta tags in it. These tags are not visible to users, but these tags serve a great purpose in terms of SEO. Keywords & Description is the name of 2 Meta tags that are directly linked to your on page optimization. Do not stuff any of 2 tags with too much information. Generally for ideal situation, do not exceed 100 characters length for Keywords and 150 - 160 characters for the Description tag. People make mistake if they exceed these limits, as these limits are defined by different search engine optimization guidelines.
Lastly, every page has a Title tag, always try to create relevant and unique Title tag for all your website pages and it should be relevant to the content of the page. On similar basis, always use unique Meta information for different pages.
This optimization technique is little vast and has many different ways of doing it. Most important thing is, we have to remain in white hat SEO circle while working on Off-page optimization. The main idea for this is, we intend to create more and more backlinks, which means we find ways that more and more entities point your website.
One most important thing, do not ever try to use a short cut to get back links. You may see a quick boost by that, but that will be temporary and as an end result, you will get black listed soon. Always grow your back links in natural way, for that you need to spend time and work hard.
Every website has its own authority or rank over the internet. If Google's SEO expert says, this article is written very well, surely it will have lot more authority than 100 individuals living in my vicinity. Same is the case for the websites, if high ranked website have a link that point to any page of your website will give a good boost to your website's authority. So in shorter term, quality of back links matters much more than quantity of back links.
So it should be always our goal to build good quality back links with different ways, that process will be little slower one, but it will surely be create strong roots for your website statistics.
Images on any page are normally considered to make the page look more appealing. We agree to this point and it is the fact. But if we talk with respect to SEO point of view, we can optimize images to give boost to your website. Unlike Google web search, in Google images search, images from different websites are listed and if the images on your website are well optimized, it can be a good source of traffic to your website.
- Always try to create an image relevant to your text. The relevancy should be for both humans and search bots.
- Do give proper names relevant to your textual content on the page to the images, so that search bots can relate the keywords with the images and bring in search results when required.
- Do not leave the ALT tags for the images empty or irrelevant. Always use proper ALT text and it should also be relevant to the content on the page or with purpose that a particular image is showing graphically.
- Only use images within the content if necessary. As each element present on the page takes time to load and less loading time is always good.
Make your URLs friendly
In our daily life, we call the person a friend because we understand that person well. Same is the case with the page URLs that we create. Easily understandable URLs will surely help each visitor to remember it and will easily be able to transfer the information to others.
Just to give you an example, it is very easy to remember http://www.mydomain.com/recipes/chicken-nuggets/ rather than http://www.mydomain.com/recipe?rid=33232&cid=899&subid=223 , although both can take you to same page.
So friendly URLs are good and effective to use and search engine bots prefer friendly URLs over the old messy ones. You should include main relevant keyword in your page names to increase its search accessibility.
Keep monitoring and tracking your website
It is very important that you regularly monitor your website statistics from different online free or paid tools. Google provides Webmaster and Analytic tools for free, for monitoring your website's traffic with many useful detailed analysis reports. If the statistics provided there are tracked regularly and changes are made according to those, definitely with time, your website statistics will start improving and will move towards your desired goal.
Always keep your sitemaps updated. Only include the links for the pages in your sitemap that are up and running correctly. Don't leave any irrelevant link in your sitemaps. You can also use different available tools for generating dynamic site maps.
Make use of robot.txt file to manage further instructions for search bots. Like if you don't want search bots to get data from any respective folder, you can do that easily through this file.
The future and SEO
Search engine optimization is never ending process. Day by day technology is increasing and new methodologies of doing same things are evolving. Developers of search engine bots are working hard all the time to improve the algorithms that actually can bring up websites with genuine content and can get actual ranking that any website deserves. Updates for the search bot algorithms from the relevant authorities keep on coming with time, which helps the authorities to give more transparent statistics to every website.
Search engine optimization might seem unnecessarily complex at times, but realistically it will be the simple thing that will help your website to get top rankings on the internet.
You have to show a good patience in getting desired results, because it is not the game of days or weeks, it only works great if ever done for long term or in other words continuously forever. Be on positive lines of doing white hat SEO and then wait for the results how your website ranks overall.
If you understand things mentioned above and want to get benefit of professional SEO services, please don't hesitate to contact us. We will be happy to assist you and will always try to guide you for your benefits.