GoDaddy, the largest technology provider dedicated to SMBs, announced it acquired Mad Mimi in a deal that will expand GoDaddy's product offerings.
Mad Mimi's easy-to-use applications, empathetic and knowledgeable customer care, and robust technology platform made the company a perfect fit for GoDaddy and its expanded offerings to small businesses. Financial details of the transaction were not disclosed.
Mad Mimi founder and CEO Gary Levitt said, "We built Mad Mimi with a vision to delight our customers and GoDaddy's vision to champion small businesses matches Mad Mimi's. Together with GoDaddy, we're incredibly excited to put simple and lovely email marketing in front of a whole new audience and help that audience discover the beauty and efficiency of marketing this way to customers."
"Mad Mimi's email marketing application is a great solution to provide to our growing base of customers who will benefit from Mad Mimi's high-quality product and overall positive customer experience," Steven Aldrich, GoDaddy's senior vice president of business applications, said in a statement.
The Mad Mimi service will continue to be available as a standalone application. GoDaddy and Mad Mimi intend to build a next generation product utilizing the Mad Mimi platform, with availability scheduled for 2015.
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With 12 million customers worldwide and 57 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business.
About Mad Mimi
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.