Songza is a free music streaming - it uses information about user and context to recommend playlists well suited for specific time of day, mood and activity i.e. running, walking, working etc. Songza was originally launched in 2007 as a streaming service. Later, Songza vision was completed changed by its founders. From 2012 onward, Songza has been among top free Apple and Android apps. In 2013, Songza mobile app was number 1 free app in Canada. Originally Songza was used to provide ad-free music streaming. However, in October 2013, Songza introduced audio-ad in music streaming to generate revenue. Songza along with Pandora, Spotify and few others are unique companies which use data analytics to optimize music experience.
Google has decided to buy Songza to apply its music curation technology to YouTube and Google Play Music - making sure people are offered right music at right time. Experts believe, this acquisition will greatly empower Google to compete Amazon and Apple in music industry. By the way, Apple and Amazon have already bought similar solution, Beats Music and Prime Music, respectively.
In future, we will be seeing similar expert, and self-learning technology solutions. This trend in software industry sounds similar to personalized medicine. Software works as an intelligent agent which understands your context, mood and activity and tries to suggest best possible playlists at a specific point in time. Given acquisition of music curation companies, technology giants, like Google, Amazon and Apple, must come up with exciting music service solutions. The game is one, let us see how beautifully these three giants utilize data science, and analytics directed at music streaming.