With advent of high speed Internet and mobile devices, use of web has increased exponentially during recent years. Progressive businesses are already abreast of this reality and are treating web as a key component of overall business strategy. At the end of the day, each business wants to give best user experience to its customers in order to retain their trust and loyalty. However, there are number of challenges to create and maintain perfect web design, and optimal viewing experience across all devices is one of them.
Responsive web design enables a website to adapt its layout to different environments while maintaining optimal viewing experience. Consequently, website visitors enjoy similar viewing experience across a wide range of devices with different resolutions, for instance, Blackberry, Android, iPad, iPhone, Kindle etc. Technically speaking, a responsive web design is based on special grids and layouts, flexible images and CSS3 media queries. Sizes of grids and images are in relative units (than absolute unites) and media queries consist of different CSS rules – all this together allows responsive design to seamlessly adapt to different resolutions of viewing devices.
Responsive web design has several advantages over separate mobile website, but the most important ones are:
- Search engines prefer responsive websites or mobile websites because former are easier to crawl and index,
- For users, it is easier to bookmark, share and access one (responsive) website, and
- For website owner, it is economical to maintenance, upgrade and search engine optimize (SEO) one website than dealing with desktop and mobile websites separately