In today's advance and digital era, it is utmost important that every business owner, either small or large should have its business presence online. Your website helps you and your business to be known to maximum people around the globe. If you are interested, you can read our previously written article why you need a website?
Your website must be user friendly, we will give some key points, how you can make your website friendly later, but first let us understand by a common example, what actually friendly means. Let's say, you visit a grocery store to buy powder milk. Luckily you see the rack where you see milk powder packs of company A, but you wanted of company B. You look around but you can't find it near A packs. You ask the store representative and he tells you that you can find company B packs 3 racks behind this rack. So after some effort you got your desired packs, but you will certainly think, things placed were not in a friendly manner. In best practice to provide ease to the customers, it is good to provide same type of products at one place, so that it is easy for everyone to get their required product.
So from above common day example, we can judge that, if things in a grocery store are well organized and are placed in a friendly way, customers will surely feel comfortable in finding their relevant product and would likely to re-visit when needed. Exactly on the same lines, if your website is created user friendly, visitors will surely stick to it and will surely be a great benefit to you and your business.
Let's try to find some key points in making a website user friendly.
1. Select a domain that represents your business
Always try to choose a domain name that is unique and represents your business to maximum extent. Buying a domain name is quite easy today, but getting one you desired is bit difficult. Because on daily basis 100s of domains are being registered all over the World, so sometimes it becomes difficult to find the exact domain name you are looking for. But still you should try to get the domain name matching your business, and yes, you can go for some new TLDs if your desired domain is not available in popular TLDs like .com or .net etc.
2. Contrast and color scheme
A popular saying "First impression is the lasting one", and it's true. Always try to choose the color scheme that looks appealing to visitors. It should be like if someone accidently comes to your website somehow, even then that visitors should get attracted with overall contrast and color scheme of your website. It is important because your website is the first entity that gets interacted with your online visitor.
So to make your website user friendly, it is important to choose the color scheme wisely. This part comes in designing, so if you are interested you can read in detail about our web design services.
3. Content and readability
It is said that content is the king of your website. The content is the most important convincing factor that enables your visitors to stick around your website. Writing content that is easy to understand, easy to read, unique, fresh and is interactive will act as stepping stone in making your website more user friendly.
Besides adding good quality content, equally important is the placing of it on the web page. Presentation of content includes the font family used, the color of the font, size of text, the style of animation if applied etc. This all helps to make your web page user friendly and these things increase the readability for your website's visitors.
You can read in more detail about web design trends to follow, to better understand some standards that must be followed in making your website user friendly.
4. Eliminate broken links
Broken links are irritating and show un-professional attitude. Double or triple check your web page or website before you launch for poorly linked hyperlinks. Because it brinks negative impressions with lowering the content credibility. Try to get another pair of eyes who can check your websites linkage, to make sure you don't have a broken link in your website. And always keep checking your website regularly, to make sure all links are linked properly to their respective pages.
5. Navigation and accessibility
On a website, navigation is meant to provide visitor a way to move from one page to another. One should think deeply while creating the navigation of the website and should understand what visitors usually need the most according to different industry standards. Like for an IT company visitors might first try to look for their services or previous work done or what client said about their service or getting a quote etc. So the website creator must analyze and understand the needs according to their respective industry and make those areas / links a bit more focused and easily accessible.
The main pages of the website should be accessible from all pages. If there are more sections in the website, rather than creating clustered menu items, sub menus give better ease of access to the visitor
6. Always use responsive design
Be the way your visitor like to view your website on the device he has, be flexible. If currently you don't have a responsive website design, surely you will be losing customers and losing customers means losing business.
Majority of visitors are using their mobile or tablet pc's to browse internet. If your website will not fit properly or will not be properly viewable on different devices, surely visitor will close the website and will move to any other. Properly responsive designed website has many benefits, one out of which is, it loads faster and accurately. And on top, search engines now prefer responsive websites to be shown on top results.
7. Make your website to load fast
Technology is quite advance now a days so are the scripts being used to make your web pages more modern. Although high speed internet is available but still people don't like lags while loading a web page. No matter what scripts you have used and how large images you have added in your page, your web page must load quickly without a delay. This can only be achieved if one has properly optimized all the content on the page and has used professional techniques to minimize the load time.
You never know from which part of the World the visitor is visiting your website, your website should be optimized so well that it can load quickly even on slower internet connections. You can reduce load times by using correct size images, removing un-wanted video content, loading content on demand, compressing media items, reducing number of re-directs etc.
8. Keep users informed
Here keeping the visitor informed means, if there is any content that will take time to load and you are aware of it, do show loading or activity indicator. This will automatically inform user that something has to still load and it will not irritate user.
On the other hand, informing user can also be fulfilled by adding a news ticker or a focused place to show different messages to users, so that they are aware of things that are still happening in the background.
9. Visual clarity
Overall your web page must give an appealing effect visually. Different features / items placed should always be at their appropriate places. If you have too much information on the page, break them in different paragraphs and where applicable add graphical elements to let users better understand things. People may or may not read large documented text, but a well-designed infographic image can say the words of 20 lines of text.
Above are some of the key points that we understand a user must follow in order to provide a user friendly website. Competition in the businesses is increasing day by day, so to stand out from others, one has to think out of the box.
It is not only about your website's landing page, every page must follow strictly the points to make it user friendly. Always try to create great looking web pages with information at right place in right order, so that it is easily and directly accessible for the website visitor.